Use Of Marketing Communication Tools In Promoting The Products Of Agricultural Enterprises

The article is devoted to analysis of marketing communication tools in promoting the products agricultural enterprises. It includes development agro-industrial complex Tambov region, monitors used promotion by stud collective farm named after V.I. Lenin and develops certain measures optimize them. study showed that company uses following its policy: advertising, sales promotion, personal public relations. Within framework such as widely print advertising media. Sales represented price methods. Personal selling a multi-step process starting from listing potential customers completing transactions establishing long-term customer contacts. Public relations activities are limited participation specialized regional exhibitions fairs. Having studied range tools, authors also identified their disadvantages: narrow focus on types, emphasis incentives means use activities. Based analysis, it proposed number improve an integrated communications system including followings: creation web-site, industry portals, increase participations conferences allowing enterprises outside region. As stimulating effect regular consumers, possible apply additional discounts for cash payments distribution discount coupons between loyal consumers enterprise.